Broadway & San Francisco

Sip something
that feels like
coming home

Hand-blended loose-leaf teas, pastries baked each morning, and a corner of Broadway that's been quietly perfect since day one. Pull up a chair — you're welcome here.

Explore the Menu Find Us
Open today 7am – 6pm
601 Broadway, San Francisco
A steaming cup of loose-leaf tea beside a freshly baked pastry on a terracotta saucer
Assorted loose-leaf teas displayed in glass jars at New Love Tea
The warm interior of New Love Tea with terracotta walls and wooden shelves
Our story

We started with
two things: good tea
and a full room.

New Love Tea didn't come out of a business plan. It came out of a kitchen table, a handful of tea tins, and the persistent feeling that our block deserved a place to linger. We opened our doors on Broadway with a simple idea — serve tea the way we'd want it served, and make the space feel like a hug.

Five years later, the chairs are still comfortable, the regulars still have their usual spots, and we're still baking before sunrise. Nothing fancy. Just honest tea, real food, and the kind of welcome that doesn't ask you to hurry up.

Since 2021 — San Francisco, CA
From our regulars

What people say

"I come here every Saturday morning and it never feels like a routine — it feels like showing up somewhere you're actually happy to be. The tea is excellent, the pastries are unreal, and the people make it feel like home."

A regular Broadway neighbor

"Finally, a tea shop that takes loose-leaf seriously without being pretentious about it. I brought friends from out of town and they left with a tin and a promise to come back."

A visitor San Francisco

"The croissants alone are worth the detour. But it's the whole thing — the light, the quiet, the way they remember your name — that keeps me coming back every week."

A local San Francisco
Come say hi

Visit us on Broadway

We're right on the corner, easy to find and even easier to stay at. Walk in — no reservation needed.

Address
601 Broadway
San Francisco, CA 94133
Phone
1 (415) 834-5642
Hours
Mon – Fri: 7am – 6pm
Sat – Sun: 8am – 5pm
Call Ahead

Get in touch

Questions, catering, or just want to say hello — drop us a line and we'll get back to you.

We'll reply within one business day. No spam, ever.

Is this your business?This is my business